Our Story
The Goodiset Story
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Three brothers, one dream
Three brothers, together with their families, have always had a deep passion for traditional Swedish candy and chocolate — the kind of treats that make Swedish candy so unique and beloved. After years of traveling and living abroad, they kept coming back to the same feeling: nothing could replace the taste of home. The sour belts, the chocolate balls, the lösgodis that made every Friday special.
Authentic Swedish candy
“Picked with love, mixed with happiness — every treat is a little piece of Swedish joy.”
— Goodiset Founders
Candy picnic in the park
From Sweden to the Middle East
They decided it was time to bring this unforgettable taste experience to the Middle East. Their mission was simple: to let more people discover the incredible flavors of Swedish loose candy, chocolates, and sweet treats. They reached out to Swedish candy makers — small producers, family businesses, legendary brands. Every treat in the collection is carefully selected. Picked with love, mixed with happiness.
More than candy — it's about sharing
It's more than just candy; it's an experience. A way to enjoy the tastes and feelings that make Swedish homes so special, now available in Dubai. Goodiset is all about making memories with family and friends, sharing incredible moments over delicious treats. Whether you're looking for something classic or curious to try something new, there's something for everyone here.
Joy in every bag
The next chapter is yours
We are sure that you'll find something you love — and probably something you'll want to share! New flavors, new boxes, new ways to experience Sweden's sweetest export. The three brothers and their families are still just as passionate, now sharing the taste of home with thousands across the Middle East. Your story with Goodiset starts with one box.